Our Philosophy

We face challenges that threaten the foundations of our society. We eat too much junk food. We watch too much junk TV. We buy too much junk. These challenges define our future. At stake is our health, our wealth, our emotional well-being, and the strength of our families and communities. We need to change how we live.

We have two beliefs: the first is that change starts with small actions, simple positive choices that people make every day. The second is that to a create a movement for change, we need the involvement of organizations with strong voices. Together, we can create the change our society needs, starting from the smallest actions and working upwards.

Our True North codifies the principles and beliefs that underlie our business.

Our True North (The Short Version)

DailyFeats' purpose is to make positive action part of everyday life -- and we plan to do this to a scale whereby as many people as possible reach the maximum potential of their day, every day.
This means we are committed to well-being: we will always conduct ourselves as a business with positivity, openness, and objectivity.
We trust our members, and ask for them to participate in a relationship of mutual honesty and respect with us.
We seek partnerships where our missions are aligned; the goal of all our partnerships is both to grow our business and to create good in the world.
Our team is a collective, and we work openly, honestly, and with understanding; everyone contributes to the goal of making DailyFeats better.

I. DailyFeats' Guiding Principles

Our purpose is to make positive change part of everyday life. Together with our partners, DailyFeats offers a way for everyone and anyone to take action toward a better life and a better world. Successfully executing this mission brings significant value not only to our shareholders, but also to our members. We sustain our business by working with partners; helping people do good things is good for their business, and good for us.

Our vision is a world in which as many people as possible reach the maximum potential of their day, every day. We will strive to reach this vision by perpetually innovating new ways to incentivize and build positive habits. We practice conscious capitalism: aiming to create value in ways that benefit, and never jeopardize, society and the planet. These goals drive all our actions.

Consequently, we are committed to the well-being of others and ourselves. We will strive never to do harm to anyone, in any way.

We believe in positivity. Our work will always be sincere, constructive, and progressive. In practical terms this means that we operate DailyFeats as a force for good, in whatever ways are available to us, and perpetually search for more.

We believe in openness. We will never let institutional or personal biases hold us back from developing capabilities and choosing actions that create meaningful good in the world, and we will strive to ensure DailyFeats is a welcoming place for everyone, regardless of their perspective and background.

We believe in a scientific approach to well-being. We will research and test every initiative we take, and objectively evaluate our work to ensure it is performing well. We will learn from, and contribute to, the latest developments in behavior change research, psychology, health, and other relevant disciplines.

II. DailyFeats and Its Members

We trust our members; DailyFeats is built around them. We will always be honest with our members, always respect their privacy, and always conduct our business with transparency towards them.

In turn we ask for honesty from our members. The integrity of their participation is integral to the success of DailyFeats. Although we will always maximize the extent to which we can verify feats' accuracy independently, we trust them to approach the process respectfully.

Our members drive and animate all our feats, so we will strive to create feats that substantially contribute to the betterment of our members, according to our research and best judgment. This process of iteration and growth will help us build the best library of positive actions in existence.

III. DailyFeats and Its Partners

We seek partnerships where our missions and purposes are aligned. We will partner with organizations that can, in collaboration with us, create good in the world.

With our partners, we will promote actions that arelegitimately, objectively valuable for individuals and the world, according to our best independent judgment. The value of every action will supersede its commercial interests.

We believe that profits should be used both to grow a successful business and to create good in the world. Those goals are co-dependent: a company can only create good with the support of financial success, and a company is only truly "successful" if it is creating good.

IV. DailyFeats and Its Team

As a collective, our Team operates collaboratively, openly, honestly, and with understanding. We take care of one another, both in professional and personal capacities, and we communicate freely. It is always acceptable for DailyFeats team members to express concerns or grievances with each other or the company, and those concerns will always be dealt with promptly.

At DailyFeats every voice is heard. No team member is ever excluded from debate and decision-making if they have something relevant to say. Status and titles are unimportant to us.

We believe in freedom to work. We expect our team members to independently find ways to meet all their work responsibilities quickly, thoroughly, accountably, and reliably.

We believe in initiative. Our team members should never wait around for instructions; if there's a problem to be solved, they should solve it, and they should always challenge themselves to make DailyFeats better.

We believe in analysis. Data and logic drive our decisions. When we work from assumptions, we make them knowingly and in a targeted way, and we always test them against available data.

We believe in accountability. Because this is an open work environment with high levels of independence and responsibility for every team member, decisions and outcomes must be accounted for. DailyFeats team members will never coast, nor pass the buck. Taking responsibility for mistakes is a good thing here.

We believe in well-being at work. Our office reflects our values. Therefore, at DailyFeats the essential ingredients of workplace well-being -- food, drinks, exercise, education, real work-free vacation time -- are perks that are not taken for granted. Team members get all the support they need to meet the demands of their jobs while maintaining health and work-life balance.